The Mobify Platform leverages a major trend in ecommerce: decoupling front-end experiences from backend services. Mobify’s approach is unique in allowing enterprises to add, remove, or swap out best-of-breed backend applications and services without affecting the customer experience.
Says Mobify CEO Igor Faletski, “Retailers are clearly focused on the top priority of overhauling commerce platforms, but many also know their customer-facing technology is falling behind, affecting shopping experience and site revenue. Forward-thinking brands are focused immediately on PWAs as the best way to give shoppers a better experience. Now they can update their sites to meet immediate market needs, while having the flexibility to upgrade the underlying platform over time.”
As the leader in Progressive Web Apps for commerce, Mobify helps brands and retailers engage customers across all digital touchpoints, while setting up the commerce technology stack to enable teams to be more agile. This allows organizations to give shoppers a customer experience such as a PWA that is friction-free and fast -- in Mobify customer examples, up to 43% faster than a typical responsive or m.dot website -- while completing backend transformations gradually.
The new Mobify Commerce Integrations creates a standardized, natural break between the customer experience and commerce backends. Commerce Integrations benefit integrators and their customers by:
- Enabling them to adopt a best-of-breed approach to their backend systems, while easily connecting with pre-built connectors to top enterprise ecommerce platforms
- Delivering a standard interface and utilities for creating custom connectors
- Increasing agility with a globally-scaled, front-end-as-a-service that allows faster, more frequent deployments to meet customer needs regardless of the experience touchpoint, from PWAs to AMP, native apps and beyond.
For more information about Mobify and its network of trusted systems integration partners, visit https://www.mobify.com/systems-integration-partners/.
Mobify is a digital experience platform for building modern, customer-first shopping experiences through Progressive Web Apps (PWA), Accelerated Mobile Pages (AMP), and native apps. Working as a seamless extension of ecommerce and IT teams, Mobify and its network of partners use the Mobify Platform to help retailers and brands drive immediate revenue with a friction-free shopping experience that’s up to 43% faster than previous generation mobile sites. The platform-as-a-service (PaaS) enables leading global brands to embrace a superior PWA experience on mobile, and then extend it across desktop, tablet, and other digital touchpoints. Mobify's customers include digital innovators like Lancôme, Debenhams, Crabtree & Evelyn, Lilly Pulitzer, Payless Shoe Source, Carnival Cruise Line, US AutoParts, Hobbycraft, and PureFormulas.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/555c20ac-d16c-49cd-b29f-325304a8ec08
Contact: Betsy Kosheff 413-232-7057 firstname.lastname@example.org