Consumers across the world continue to increase their expenditure on media and entertainment. This includes spending their hard-earned money on acquiring internet access, reading newspapers and magazines, subscribing to television and radio, playing video games, going to the movies, etc.
Advertising companies, on the other hand, have never failed to follow consumer eyeballs and have continuously increased their spending on advertising within these media as well as out-of-home and digital advertising. As a result, the global advertising market continues to maintain a strong growth momentum. The pace of growth, however, differs significantly across various segments. Segments such as mobile advertising have witnessed exponential growth over the past few years compared to print advertising which has seen its revenues decline over the same period.
Similarly, the performance of the advertising market also differs widely from region to region. Western Europe and North America currently represent the slowest growing areas, exhibiting low-to-mid single digit growth rates. In contrast, emerging markets across Asia Pacific, Eastern and Central Europe, Middle East/Africa and Latin America are exhibiting high single-to-double digit growth rates.
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Introduction to the Global Advertising Market
5 Global Advertising Market: Industry Performance
6 Global Advertising Market: SWOT Industry Analysis
7 Global Advertising Market: Porter's Five Forces Analysis
8 Global Advertising Market: Top Players
- WPP Group PLC
- Omnicom Group
- Publicis Groupe
- Interpublic Group of Companies
For more information about this report visit https://www.researchandmarkets.com/research/jzj67z/global?w=4
Laura Wood, Senior Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Advertising and Marketing