Prada SpA is engaged in the manufacture and distribution of luxury goods. It designs, manufactures, promotes, and markets luxury handbags, high-end leather goods, ready-to-wear apparel, footwear, eyewear, accessories, and fragrances. Its products are sold under the Prada, MiuMiu, Car Shoe, and Church's brands and are distributed through retail and wholesale channels. The Prada and MiuMiu brands provide customers with an array of luxury goods that include leatherwear such as handbags, ready-to-wear apparel, footwear, fragrances, accessories and eyewear. The Car Shoe and Church's brands target the luxury footwear market. The company was founded by Mario Prada on July 11, 1990 and is headquartered in Milan, Italy.