Alexander David Securities Group Plc provides financial and brokerage services. It operates through four segments: Corporate Finance, Institutional Sales, Private Client Sales and Central costs. The Corporate Finance segment provides corporate finance and corporate broking services to small and mid cap companies. The Institutional Sales segment provides money for corporate clients and provides execution services to institutional and high net worth clients. The Private Client Sales segment provides advice regarding cash equity and derivative products and execution services to private and high net worth clients. The Central costs segment, which are not allocated to a segment. The company was founded by Alon Bull and David Alexander Hill Scott on October 15, 1999 and is headquartered in London, United Kingdom.