Dixons Retail Plc
Dixons Retail Plc operates as an electrical retailer and services company, which sells consumer electronics, personal computers, domestic appliances, photographic equipment, communication products and related financial and after-sales services. The company operates its business through four segments: UK & Ireland, Northern Europe, Southern Europe and PIXmania. The UK & Ireland segment includes electrical and computing retail chains as well as B2B activities. The Northern Europe segment operates in Norway, Sweden, Finland, Denmark, the Czech Republic, Slovakia, Iceland, Greenland and the Faroe Islands. The Southern Europe segment includes operations in Italy, Greece and Turkey. The PIXmania segment operates as a pure play online retailer across Europe. These segments engages in multi-channel retail sales, associated peripherals and services and related financial and after sales services and also in business to business sales of computer hardware and software. Its brands include Currys, PC World, Dixons Travel, Knowhow, Elkjop, El Giganten, Gigantti, Lefdal, UniEuro and PIXmania. The company was founded by Charles Kalms and Michael Mindel on October 27, 1937 and is headquartered in Hemel Hempstead, the United Kingdom.