Dignity Plc provides funeral related services. It operates its business under three segments: Funeral services, Crematoria and Pre-arranged funeral plans. The Funeral services segment relate to the provision of funerals and ancillary items, such as memorials and floral tributes. The Crematoria services segment relate to cremation services and the sale of memorials and burial plots at the company operated crematoria and cemeteries. The Pre-arranged funeral plans represent the sale of funerals in advance to customers wishing to make their own funeral arrangements. Dignity was founded in 1994 and is headquartered in Sutton Coldfield, the United Kingdom.