| Nasdaq: LONG
eLong, Inc. is a online travel service provider in China. eLong empowers consumers to make informed travel decisions by providing convenient online, mobile via iPhone and Android applications and m.eLong.com and 24-hour call center hotel and air ticket booking services as well as easy to use tools such as maps, destination guides, photographs, virtual tours and user reviews. The company operates its business through the following segments: Hotel, Air and Others. The Hotel segment provides hotel reservation services to customers. The Air segment provides air ticket booking services to customers. The Others segment provides internet-related advertising services and other travel services such as travel insurance. eLong offers consumers the directly-bookable hotel product portfolio in China with a selection of hotels in China and international hotels in worldwide, as well as the ability to fulfill domestic and international air ticket reservations in cities across China. The company was founded in May 1999 and is headquartered in Beijing, China.