Yamaha Motor Co., Ltd.
Yamaha Motor Co., Ltd. is engaged in the manufacture and sale of automobile and transportation equipment. It markets motorcycles and marine engines. It operates in the following segments: Motorcycles, Marine Products, Specialized Equipment, and Others. The Motorcycles segment includes motorcycles and knockdown parts for overseas production. The Marine Products segment consists of outboard motors, personal watercraft, pleasure-use boats, fiberglass-reinforced plastic pools, fishing boats, utility boats, and diesel engines. The Specialized Equipment segment comprises of all-terrain vehicles, side-by-side vehicles, snowmobiles, golf cars, generators, small-sized snow throwers, and multipurpose engines. The Others segment involves surface mounters, industrial robots, automobile engines, automobile components, electrically powered wheelchairs, and intermediate parts for all products. The company was established on July 1, 1955 and is headquartered in Iwata, Japan.