| XETRA: GFK
GfK SE is engaged in market research activities. It operates through the Consumer Choices and Consumer Experiences Sectors. The Consumer Choices sector focuses on market sizing and currencies, convergent media, and sales channels. It involves, accurate, and timely data which reflects the choices and actions of customers. The Consumer Experiences sector deals with consumers' behavior, perceptions, and attitudes. It uses robust and flexible methods to investigate consumer behavior. The company was founded in 1984 and is headquartered in Nuremberg, Germany.