| XETRA: GFK
GfK SE is engaged in market research activities. The company through its subsidiaries provides information services for its clients in the consumer goods, retail and services industries and media, which they use in marketing decision-making. It is organized into two sectors Consumer Choices and Consumer Experiences. The Consumer Choices sector focuses on market sizing and currencies, convergent media, and sales channels. It involves, accurate, and timely data which reflects the choices and actions of customers. The Consumer Experiences sector deals with consumers' behavior, perceptions, and attitudes. GfK was founded in 1984 and is headquartered in Nuremberg, Germany.