Genus Plc engages in applying science to animal breeding creating advances through biotechnology and selling added value products for livestock farming and food producers. It provides innovative solutions to the global farmer and food producer customers to meet the challenge of growing global demand for milk, pork, and beef. The company's technology helps the animals to produce offspring with greater production efficiency, milk and meat output and quality, and use these to supply the global dairy and meat chain. It operates through two business segments: Bovine and Porcine. The Bovine segment engages in the cattle breeding. The Porcine segment provides genetically superior pig breeding stock and technical support for maximizing genetic potential to commercial pork producers. Genus was founded in 1994 and is headquartered in Basingstoke, the United Kingdom.