ITV Plc is an integrated producer and broadcaster. It operates a family of channels in the UK, including the rebranded ITV and also delivers content across multiple platforms either directly or via itv.com and ITV Player. The company operates through the following segments: Broadcast & Online and ITV Studios. The Broadcast and Online segment consists of ITV, a commercial channel in the UK and the digital channels ITV2, ITV3, ITV4 and CITV. This segment engages in commissioning and scheduling programs on the ITV channels, marketing and program publicity and online rights exploitation. Its broadcast assets also include the multiplex operator SDN, which operates a digital terrestrial multiplex license in the UK. This segment's online operations include the itv.com website, which delivers ITV clips and programming to Internet users via ITV Player and video on demand services on closed platforms. The ITV Studios segment is engaged in producing programming for ITV's own channels and for other UK broadcasters across a wide range of program genres, including drama, soaps, entertainment and factual. Its International production business has five bases, including the US, Australia, Germany, France and the Nordics, who produce for local broadcasters in these regions. The company's history roots back to 1939. ITV was founded on February 2, 2004 and is headquartered in London, the United Kingdom.