NetEase, Inc. is engaged in the development of online applications and services. It operates through the following segments: Online Game Services, Advertising Services, and E-Mail, Wireless Value-Added Services and Others. The Online Game Services segment offers online multiplayer role-playing games. The Advertising Services segment provides online advertisements on its websites and paid listings on its search engine and web directories. The E-Mail, Wireless Value-Added Services and Others segment includes instant messaging, online personal advertisements, matchmaking services, alumni clubs, community forums, and free e-mail services. The company was founded by Lei Ding in June 1997 and is headquartered in Beijing, China.