Ipsos SA operates as a survey-based research company. It focuses on a single activity, namely the production, interpretation and distribution of information gathered from individuals about their opinions, desires, attitudes and behaviors. The business operates in six specializations, including Advertising Research, Marketing Research, Media Research, Opinion and Social Research, and Quality & Customer Relationship Management Research of its operations and global operations. The Advertising Research systems include creative development, ad-pre testing, in-market assessment, marketing brand equity, holistic communication evaluation and emotional measurement. The Marketing Research specialization includes consumer goods, industry and services, which involve agribusiness, durable goods, energy and utilities, financial services, lottery and gaming, travel and tourism and also health and pharmaceuticals. The Media Research specialization is comprised of audiences, markets, engagement, content, monetization and innovation. The Opinion and Social Research conducts research on public policy issues and on the attitudes and behaviors of citizens and consumers. The Global Operations dedicated to collecting, processing and delivering data. The company was founded by Didier Truchot and Jean-Marc Lech on November 14, 1975 and is headquartered in Paris, France.