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YouGov Plc

YouGov Plc

Sector: Advertising Not Elsewhere Classified Region: United Kingdom


: | London Stock Exchange: YOU


YouGov is an international full-service market research agency. Our core offering of opinion data is derived from our highly responsive panel of respondents. We combine this continuous stream of data with our deep research expertise and broad industry experience into a systematic research and marketing platform. This allows us to deliver data, analyses and reports that can be used to plan, manage and refine all types of campaigns whether they have commercial, political, social or other objectives. Our suite of syndicated, proprietary data products includes: YouGov BrandIndex, the daily brand perception tracker; YouGov Reports which provide comprehensive market intelligence on a range of sectors; and YouGov Profiles, our new planning and segmentation tool. The market-leading YouGov Omnibus provides a fast and cost-effective service for obtaining answers to research questions from both national and selected samples. Our custom research business conducts a wide range of quantitative and qualitative research, tailored by our specialist teams to meet our clients' specific requirements. YouGov has over 3 million panellists worldwide and operations in the UK, USA, Europe, the Nordics, the Middle East and Asia-Pacific.

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