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Rentrak Corp.

Rentrak Corp.

Sector: Motion Picture And Video Tape Distribution Region: OR, United States


: | Nasdaq: RENT


Rentrak Corp. engages in the business of providing transactional media measurement and analytical services to the entertainment and media industries. It operates through two segments: Advanced Media & Information and Home Entertainment. The Advanced Media & Information segment encompasses media measurement services across multiple screens and platforms and is delivered through web-based products within its Entertainment Essentials lines of business. It provides film studios, television networks and stations, cable, satellite and telecommunications company operators, advertisers and advertising agencies insights into consumer viewing and purchasing. The Home Entertainment segment services incorporate a set of applications designed to help clients maintain and direct their business practices relating to home video products. It tracks and reports performance of home entertainment products leased directly to video retailers or through its pay-per-transaction system. This segment also includes rental studio direct revenue sharing services, which grants content providers constant, clear feedback and data, plus valuable checks and balances on how both their video products and retailers are performing. The company was founded in 1977 and is headquartered in Portland, OR.

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