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Kid Brands, Inc.
Children's And Infants' Wear Stores NJ, United States
Company Description
Kid Brands, Inc. designs, imports, markets and distributes infant and juvenile consumer products. It operates its business through four subsidiaries: Kids Line LLC, LaJobi, Inc., Sassy, Inc. and CoCaLo, Inc. The company's product categories include Soft Good Basics, Hard Good Basics, Toys & Entertainment, Accessories & Decor and Other. The Soft Good Basics category includes bedding, blankets and mattresses. The Hard Good Basics category includes cribs and other nursery furniture, feeding, food preparation and kitchen products, baby care items. The Toys and Entertainment category includes developmental toys, bath toys and mobiles. The Accessories & Decor category includes hampers, lamps, rugs and décor. The Other category includes all other products that do not fit in the above four categories. It also markets certain categories of products under various licenses. Kid Brands was founded by Russell Berrie in 1963 and is headquartered in East Rutherford, NJ.
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