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Local Corp.

Local Corp.

Sector: Advertising Not Elsewhere Classified Region: CA, United States


: | Nasdaq: LOCM


Similar to: YouGov Plc

Local Corp. operates as a local media advertising company that connects brick-and-mortar businesses with online and mobile consumers each day using various digital marketing products. It provides a host of innovative business solutions including digital marketing products and tools such as local business and product search, mobile, SEO, web hosting, social media and daily deals-all to help merchants grow their business. The company operates through three business units: Owned & Operated, Network and Sales & Advertiser Services. The Owned & Operated business unit represents its proprietary local search traffic. It serves consumers via its flagship web property, Local.com, and via proprietary network of over various local websites. Traffic reaches Local.com organically, which includes both direct-to-site and Search Engine Optimized search traffic, as well as through its Search Engine Marketing campaigns. The Network business unit represents third-party local search traffic. It serves over various partner websites, such as local newspaper, TV and radio station websites with a hosted geo-targeted small business directory product. It also serves hundreds of other search engines with its organic and third-party ad feeds. The Sales and Advertiser Services business unit serves direct small business customers with subscription advertising and web hosting products, as well as partners who supply the company with additional advertiser listings. It also operates through two reportable segments: Paid Search and Daily Deals. The Paid Search consists of the company's online businesses that collectively reach customers with a variety of local online advertising products and web hosting. The Daily Deals segment consists of the company's business that reaches its customers with discounted offers for goods and services provided by merchants. The company was founded in March 1999 and is headquartered in Irvine, CA.

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