Build-A-Bear Workshop, Inc.
| New York Stock Exchange: BBW
Build-A-Bear Workshop, Inc. operates as a retailer of plush animals and related products. It offers an extensive and coordinated selection of merchandise, including different styles of animals to be stuffed and a variety of clothing, shoes and accessories for the stuffed animals as well as other brand appropriate toy and accessory items. It operates through three reportable segments: Retail, International Franchising, and Commercial. The Retail segment includes the operating activities of company-owned stores in the United States, Canada, the United Kingdom and Ireland, and other retail operations, including its web-store and non-traditional store locations such as tourist venues, pop-up locations and ballpark stores. The International Franchising segment includes the licensing activities of its franchise agreements with store locations in Europe, Asia, Australia, Africa, the Middle East andMexico. The Commercial segment includes transactions with other business partners, mainly comprised of licensing its intellectual property, including entertainment properties, for third-party use and wholesale product sales. The company was founded by Maxine K. Clark in September 1997 and is headquartered in St. Louis, MO.