ETRADE Financial Corp. is a financial services company. It provides online brokerage and related products and services primarily to individual retail investors through its subsidiaries. The company also provides investing and banking products, primarily sweep deposits and savings products to retail investors. Its primary focus is to profitably grow its online brokerage business, which includes active trader and long-term investing customers. The company operates through two business segments: Trading and Investing, and Balance Sheet Management. The Trading and Investing segment includes retail brokerage products and services, investor-focused banking products, market making, and corporate services. The Balance sheet Management segment involves the management of asset allocation, loans previously originated by the company or purchased from third parties, customer cash and deposits, and credit liquidity and interest rate risk. ETRADE Financial was founded in 1982 and is headquartered in New York, NY.
E*TRADE Financial Corp.
1271 Avenue of the Americas 14th floor
New York, NY 10020-1302
SIC Code: 6211