DemandTec, Inc. provides collaborative optimization network of software services connecting retailers and consumer products companies enabling them to define category, brand, and shopper marketing strategies based on a scientific understanding of consumer behavior and make actionable pricing, promotion, assortment, space and other merchandising and marketing decisions. Its solutions consist of software services and complementary consulting and analytical services derived from a uniform platform that supports its software services. The company's solutions for the retail and customer product industries include DemandTec Lifecycle Price Optimization, which enables retailers to strategically price items at any stage in their lifecycle, including new items, regular items, promoted items, and clearance items; DemandTec End-to-End Promotion Management that enables retailers to manage the complex processes related to retail promotions, from collaborative promotion planning and customer product vendor deal management to in-store promotion execution and post-event analysis; DemandTec Assortment & Space, which enables retailers to create localized assortments by store, cluster or section, based on shopper demographics, the competitive environment, and a science-based, quantitative understanding of each item's ability to add variety and grow incremental sales in the category; DemandTec Shopper Insights, a collection of services that enable retailers to better understand key shopper insights, define shopper segments, and plan shopper merchandising and marketing programs better targeted for different consumer segments; DemandTec Targeted Marketing, a collection of services that enable retailers and their consumer products trading partners to better understand key shopper insights, define shopper segments, and plan segment-targeted shopper merchandising and marketing programs; DemandTec Marketing Plan Optimization, enabling consumer products executive and brand managers to develop strategic marketing investment allocation decisions and optimize marketing mix decisions across the spectrum of trade and consumer promotion vehicles; DemandTec Total Trade Optimization, enabling consumer products companies to optimize and manage the full spectrum of trade funds decisions, including strategic trade planning, customer trade planning, deal management and negotiation with retailers, and post-event analytics; DemandTec Shopper Marketing Optimization, enabling consumer products companies to receive valuable shopper insights and to make informed assortment planning decisions leveraging retail customer data and collaborative business processes on the DemandTec network; and DemandTec Connect, which enables retailers and consumer products companies to collaborate using social messaging and networking capabilities that link intra-company and inter-company groups of users together on the DemandTec network. The company was founded by Michael C. Neal and Hau Lee on November 1, 1999 and is headquartered in San Mateo, CA.
1 Franklin Parkway Building 910
San Mateo, CA 94403
SIC Code: 7372