| New York Stock Exchange: BRC
Brady Corp. manufactures and markets identification solutions and specialty materials that identify and protect premises, products and people. It serves customers in electronics, telecommunications, manufacturing, electrical, construction, education and medical industries. The company operates in three reportable segments: Americas, Europe, the Middle East and Africa, and Asia-Pacific. It operates three primary business platforms: Identification Solutions, Direct Marketing and Die-Cut. The Identification Solutions platform offers facility identification, labeling systems, spill control and software services, materials and printing systems for product identification, brand protection labeling, work in process labeling and handheld printers, wire markers, sleeves, and tags and self-expiring name tags, badges, lanyards, and access control software and products. The Direct Marketing business platform provides workplace safety and compliance products, which include informational signs, tags, security and traffic related products, first aid supplies, material handling, asset identification, safety and facility identification, and regulatory products. The Die-Cut business platform products include customized precision die-cut products used to seal, dissipate heat, insulate, protect, shield, or provide other mechanical performance properties. The company was founded by William H. Brady Jr. in 1914 and is headquartered in Milwaukee, WI.