BIDZ.com, Inc. engages in online retailing of jewelry through featuring a live auction on the shopping websites. The company operates websites such as www.bidz.com and www.buyz.com for the purpose of selling merchandise, utilizing unique sales auction and fixed price platforms, and www.modnique.com for online retailing of designer products, entertainment tickets, travel and other consumer goods such as watches, sunglasses, and other accessories from leading brands. It operates business into two segment; Bidz and Modnique. The Bidz segment mainly features an online auction format that sells jewelry, watches, accessories and brand name merchandise. The Modnique features a sales event concept to sell designer products and consumer goods. The company was founded by David Zinberg in November 1998 and is headquartered in Culver City, CA.