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American Greetings Corp.

American Greetings Corp.

Sector: Greeting Cards Region: OH, United States


American Greetings Corp. designs, manufactures and sells everyday and seasonal greeting cards and other social expression products. The company creates, manufactures and distributes social expression products, including greeting cards, gift packaging, party goods, giftware and stationery as well as custom display fixtures. The company's domestic greeting card brands include American Greetings, Recycled Paper Greetings, Papyrus, Carlton Cards, Gibson, Tender Thoughts and Just For You. Its other domestic products include AGI In-Store display fixtures, as well as other paper product offerings such as Designware party goods and Plus Mark gift wrap and boxed cards. The company also creates and licenses its intellectual properties, such as the Care Bears and Strawberry Shortcake characters. It operates through four segments: North American Social Expression Products, International Social Expression Products, AG Interactive and non-reportable operating segments. The North American Social Expression Products and International Social Expression Products segments primarily designs, manufactures and sells greeting cards and other related products through various channels of distribution, with mass merchandising as the primary channel. The AG Interactive segment distributes social expression products, including electronic greetings, and a broad range of graphics and digital services and products, through a variety of electronic channels, including Web sites, Internet portals, instant messaging services and electronic mobile devices. The non-reportable operating segments primarily include licensing activities and the design, manufacture and sale of display fixtures. The company was founded in 1906 and is headquartered in Cleveland, OH.

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