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Valassis Communications, Inc.

Valassis Communications, Inc.

Sector: Direct Mail Advertising Services Region: MI, United States


Valassis Communications, Inc. provides media and marketing services through direct mail, newspaper advertising, coupon clearing and consulting and analytic services. It operates its business through three segments: Shared Mail, Neighborhood Targeted and Free-Standing Inserts. The Shared Mail segment programs combine the individual print advertisements of various clients into a single shared mail package delivered primarily through the United States Postal Service. The Neighborhood Targeted segment offers services to specific newspaper zones or neighborhoods based on geographic and demographic characteristics. The Free-standing Inserts segment include four-color booklets, which contain promotions, primarily coupons, from multiple advertisers, which the company publish and distribute through newspapers and shared mail, as well as customized FSIs featuring multiple brands of a single client. Valassis Communications was founded by George F. Valassis in 1970 and is headquartered in Livonia, MI.

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