Nielsen Holdings NV
| New York Stock Exchange: NLSN
Nielsen Holdings NV is a global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behavior. It delivers critical media and marketing information, industry expertise marketing consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company operates its business through three reporting segments: What Consumers Buy, What Consumers Watch and Expositions. The What Consumers Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. This segment is organized into two areas: Information, which provides retail scanner and consumer panel-based measurement, and Insights, which provides a broad range of analytics. Its Buy products and services enables clients to better manage their brands, uncover new sources of demand, launch and grow new products, analyze their sales, improve their marketing mix and establish more effective consumer relationships. The Watch segment provides viewership data and analytics primarily to the media and advertising industries across television, online and mobile screens. Its Watch data is used by media clients to understand their audiences, establish the value of their advertising inventory and maximize the value of their content and advertising clients to plan and optimize their spending. The Expositions segment operates portfolios of business-to-business trade shows in the United States, including trade shows, events and conferences. The company was founded by Arthur C. Nielsen, Sr. in 1923 and is headquartered in New York, NY.