Zale Corp. is a specialty retailer of fine jewelry. It owns and operates jewelry specialty stores. The company operates through three business segments: Fine Jewelry, Kiosk Jewelry and All Other. The Fine Jewelry segment is comprised of five brands. Each brand specializes in fine jewelry and watches, with merchandise and marketing emphasis focused on diamond products. Zales Jewelers is the national brand in the U.S. providing moderately priced jewelry to a broad range of customers. Zales Outlet operates in outlet malls and neighborhood power centers and capitalizes on Zales Jewelers' national advertising and brand recognition. Gordon's Jewelers is a value-oriented regional jeweler. Peoples Jewellers in Canada provides customers with an affordable assortment and an accessible shopping experience. Mappins Jewellers offers Canadian customers a broad selection of merchandise from engagement rings to fashionable and contemporary fine jewelry. The Kiosk Jewelry segment operates under the brand names Piercing Pagoda, Plumb Gold, and Silver and Gold Connection through mall-based kiosks, and targets the opening price point jewelry customer. At the entry level price point, Kiosk Jewelry services fashion conscious customers of all ages. Kiosk Jewelry offers an extensive collection of bracelets, earrings, charms and rings. The All Other segment provides insurance and reinsurance facilities for various types of insurance coverage, which are marketed primarily to private label credit card customers, through Zale Indemnity Company, Zale Life Insurance Company, Jewel Re-Insurance Ltd. and ZCSC, LLC. These four companies are the insurers (either through direct written or reinsurance contracts) of Zale's customer credit insurance coverage. In addition to providing merchandise replacement coverage for certain perils, credit insurance coverage provides protection to the creditor and cardholder for losses associated with the disability, involuntary unemployment, leave of absence or death of the cardholder. The company was founded by Morris B. Zale and William Zale on March 29, 1924 and is headquartered in Irving, TX.