Brightpoint, Inc. provides end-to-end supply chain solutions to wireless technology industry. The company operates its business through three reportable segments Americas, Asia Pacific and Europe, Middle East & Africa. Its business includes distribution channel management, logistic services, activation services and the sale of prepaid airtime. The company's logistic services include procurement, inventory management, software loading, kitting and customized packaging, fulfillment, credit services, receivables management, call center services, activation services, website hosting, e-fulfillment solutions, repair and remanufacture services, reverse logistics, transportation management, sale of prepaid airtime and other services. Its product distribution services consist of distribution channel management services to wireless device manufacturers through the purchase of a wide variety of wireless voice and data products. The company was formerly known as Wholesale Cellular USA, Inc. and changed its name to Brightpoint, Inc. in 1995. Brightpoint was founded by Robert J. Laikin in August 1989 and is headquartered in Indianapolis, IN.