Associated Banc-Corp. operates as a bank holding company, through which offers various banking and nonbanking financial services to individuals and businesses. The company operates its business through three segments: Commercial Banking, Consumer Banking and Risk Management & Shared Services. The Commercial Banking segment offers loans, deposits and related banking services to businesses, including regional middle market and larger commercial businesses, governments / municipalities, metro or niche markets and companies with specialized borrowing needs such as financial institutions, or asset-based borrowers. The Consumer Banking segment consists of lending and deposit gathering to individuals and small businesses and also provides a variety of fiduciary, investment management, advisory and corporate agency services to assist customers in building, investing or protecting their wealth, including securities brokerage, and trust / asset management. This segment offers a variety of loan and deposit products to retail customers, including but not limited to: home equity loans and lines of credit, residential mortgage loans and mortgage refinancing, personal and installment loans, checking, savings, money market deposit accounts, IRA accounts, certificates of deposit and safe deposit boxes; small business checking and deposit products, loans, lines of credit; fixed and variable annuities, full-service, discount and on-line investment brokerage; and trust / asset management, investment management, administration of pension, profit-sharing and other employee benefit plans, personal trusts and estate planning. The Risk Management and Shared Services segment includes corporate risk management, finance, treasury, facilities management, operations and technology functions. Associated Banc was founded in 1964 and is headquartered in Green Bay, WI.