The Fresh Market, Inc.
The Fresh Market, Inc. operates specialty grocery stores. The company offers a wide range of quality food products with an emphasis on fresh, premium perishables and an uncompromising commitment to customer service. The company's business is characterized in three key elements: Differentiated food shopping experience, which generates customer loyalty and favorable word-of-mouth publicity; Smaller-box format and flexible real estate strategy, which focuses on higher-margin food categories and strives to deliver a more personal level of service and a more enjoyable shopping experience; and Disciplined, comprehensive approach to planning and merchandising, which includes employee training and scheduling, store design and layout, merchandising programs, product sourcing, and numerous inventory management systems. The company was founded by Ray D. Berry and Beverly Berry in July 1981 and is headquartered in Greensboro, NC.