rue21, Inc. is a retailer of junior and young men's apparel and accessories. It offers a complete assortment of fashion apparel and accessories for girls and guys, including graphic t-shirts, denim, dresses, shirts, hoodies, belts, jewelry, handbags, footwear, intimate apparel and other accessories. The company's brands are sold exclusively through its own stores. Its apparel and accessory brands include rue21, rue21 etc!, tarea by rue21, Carbon and CJ Black, and Carbon Elements. The company also sells its own line of fragrances under names of rue by rue21, revert eco rue21, CJ Black, sparkle rue21, Pink Ice by rue21, MetroBlack rue21, tarea by rue21, twentyone black, runway21 by rue21, Carbon Elements, Intense by rue21, and rue21 etc!. rue21 was founded in October 1976 and is headquartered in Warrendale, PA.