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Deluxe Corp.

Deluxe Corp.

Sector: Commercial Art And Graphic Design Region: MN, United States


: | New York Stock Exchange: DLX


Deluxe Corp. provides graphic arts design and check printing services. It provides products and services to small businesses and financial institutions. The company uses electronic marketing, a direct sales force, financial institution and telecommunication client referrals, purchased search results from online search engines, and independent distributors and dealers to provide life-cycle driven solutions to its customers. It operates through three segments: Small Business Services, Financial Services, and Direct Checks. The Small Business Services segment operates under various brands which include Deluxe, NEBS, Safeguard, McBee, PsPrint, Stephen·Fossler, Hostopia, Logo Mojo, Aplus.netSM and MerchEngines.com. This segment supplies personalized products and services to small businesses in the United States, Canada, and portions of Europe and South America. Its primary channels are direct response advertising via mail and the internet, referrals from financial institutions and telecommunications clients, safeguard distributors, a network of independent local dealers, and a direct sales force which focuses on major accounts. The Financial Services segment produces a wide range of check designs, with many consumer preferences. It offers various designs under brands such as Disney, Warner Brothers, Garfield, Harley-Davidson, NASCAR, PGA TOUR, Thomas Kinkade, Susan G. Komen for the Cure and National Arbor Day Foundation. This segment provides products and services to financial institution clients nationwide, including banks, credit unions, and financial services companies. The Directo Checks segment uses various direct marketing techniques to acquire new customers, including newspaper inserts, in-package advertising, statement stuffers and co-op advertising. This segment also uses e-commerce strategies such as checksunlimited.com, designerchecks.com, checks.com, 4checks.com, checkgallery.com, styleschecks.com, and artisticchecks.com to director traffic to its website. It supplies direct-to-consumer checks under various brands, including Checks Unlimited, Designer Checks, Checks.com, Check Gallery, The Styles Check Company, and Artistic Checks, among others. Deluxe was founded by W. R. Hotchkiss in 1915 and is headquartered in Shoreview, MN.

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