Acxiom Corp.

Sector: Management Consulting Services Region: AR, United States

Exchange/Ticker: Nasdaq: ACXM

Company Description

Acxiom Corp. provides digital marketing, data processing and other IT services. It also provides marketing services and technology which enables marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Its superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. The company operates through three segments: Marketing and Data Services, IT Infrastructure Management, and Other Services. The Marketing and Data Services segment refines data to help global marketing leaders make better business decisions and achieve stronger results. It includes data sourcing; data activation via analytics, integration and enhancement; the building and managing of customer marketing databases; partner integration; and the application of insights to the range of business applications. The IT Infrastructure Management segment provides mainframe, server hosting and cloud computing services. IT Infrastructure have unique experience hosting complex, processing-intensive database environments and maintaining a highly secure IT environment. The Other Services segment includes e-mail fulfillment, the execution of email campaigns for its clients; its risk business, providing solutions which combine proprietary, public and third-party information, analytics and advanced technology to assist clients in evaluating, predicting and managing risk and improving operational effectiveness and the UK fulfillment business providing outsourced call-center operations. Acxiom was founded in 1969 and is headquartered in Little Rock, AR.

Similar to: New Wave Group AB, John Wood Group Plc

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