National CineMedia, Inc.

Sector: Advertising Agencies Region: CO, United States

Exchange/Ticker: Nasdaq: NCMI

Company Description

National CineMedia, Inc. operates as a holding company that manages its consolidated subsidiary NCM LLC. The company provides advertising, business meetings, event services and third-party theatre circuits under network affiliate agreements. It owns and operates the digital in-theatre network in North America, which is used to distribute content for its advertising promotions, Fathom Events. The company operates in two segments: Advertising and Fathom Events and Other. The Advertising segment develops, produces, sells and distributes several versions of a branded pre-feature entertainment and advertising program called First Look on theatre screens and advertising programming on lobby entertainment network. The Fathom Events and Other segment produces, markets and distributes entertainment programming through the Fathom Consumer division and multi-site corporate communication and marketing events through the Fathom Business division to theatres across its DCN and DBN. Its Fathom Business division facilitated business meetings and church services in individual movie theatres throughout its theatre network. The company was founded on October 5, 2006 and is headquartered in Centennial, CO.

Similar to: WPP Plc

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