Vitamin Shoppe, Inc.
| New York Stock Exchange: VSI
Vitamin Shoppe, Inc. is a specialty retailer and direct marketer of vitamins, minerals, herbs, specialty supplements, sports nutrition and other health and wellness products. It sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States. Vitamin Shoppe carries national brand products as well as exclusive products under the Vitamin Shoppe, BodyTech and True Athlete proprietary brands. The company operates its business through two segments: Retail and Direct. The Retail segment operates a retail store format in the vitamins, minerals, herbs, specialty supplements, sports nutrition and other health and wellness products. The Direct segment consists of internet and catalog formats. It sells products directly to consumers through the internet. Vitamin Shoppe was founded in 1977 and is headquartered in North Bergen, NJ.