Maidenform Brands, Inc.
Maidenform Brands, Inc. operates as a global intimate apparel company, which designs, sources and markets various apparel products, such as bras, panties and shapewear. The company sells its products through multiple distribution channels, which include department stores and national chain stores, including third party distributors and independent stores, mass merchants, such as warehouse clubs, and other stores which include specialty retailers, off-price retailers and licensees. The company operates through two segments: Wholesale and Retail. The Wholesale segment includes department stores, national chain stores, mass merchant's specialty retailers, off-price retailers and third-party distributors. The Retail segment includes retail outlet stores and Internet operations. The company sells its products under the following brands: Maidenform, Bodymates, Control It!, Custom Lift, Fat Free Dressing, Flexees, Inspirations, Lilyette, Luleh, Maidenform's Charmed, Self Expressions and Sweet Nothings. Maidenform Brands was founded by Ida Rosenthal, Enid Bissett and William Rosenthal in 1922 and is headquartered in Iselin, NJ.