Blue Nile, Inc.
| Nasdaq: NILE
Blue Nile, Inc. is an online retailer of diamonds and fine jewelry. It offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The company's merchandise consists of engagement and non-engagement products. The engagement product category includes gold or platinum engagement rings with a diamond center stone and loose diamonds. Its non-engagement product category includes rings, wedding bands, earrings, necklaces, pendants, bracelets, gifts and accessories containing precious metals, diamonds, gemstones, or pearls. The core business is the engagement category. The company was founded by Mark Christopher Vadon and Ben Elowitz on March 18, 1999 and is headquartered in Seattle, WA.