Vocus, Inc.

Sector: Prepackaged Software Region: MD, United States

Exchange/Ticker: Nasdaq: VOCS

Company Description

Vocus, Inc. provides on-demand software for public relations management. Its software addresses the critical functions of public relations, including media relations, news distribution, news monitoring and social media. The company's software modules include Media Relations, that allows customers easy access to its database of journalists, media outlets and publicity opportunities, as well as to create targeted lists, send messages by email, fax, or mail and track meetings, telephone calls and other important activities. Its software modules also comprise News Monitoring, which monitors news sources, such as print, broadcast, Internet news sites and key blogs to identify and deliver relevant news coverage to customers and News Distribution, which allows organizations to increase its online visibility by distributing their news directly to online news sites and directly to the public through daily RSS feeds and other social media tools. Its software modules include Social Media for monitoring social media sites to measure trends and to identify and engage with customers and influencers on social networks. Its web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. The company sells on-demand solutions through direct sales organization, indirect sales channels and the Internet. Vocus was founded in 1988 by Richard E. Rudman and Robert William Lentz and is headquartered in Beltsville, MD.

Similar to: ReadSoft AB, Datawatch Corp., Bond International Software Plc

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