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Brunswick Corp.

Brunswick Corp.

Sector: Sporting And Athletic Goods Not Elsewhere Classified Region: IL, United States


: | New York Stock Exchange: BC


Brunswick Corp. designs, manufactures and markets recreation products, including marine engines, boats, fitness equipment and bowling and billiards equipment. The company operates through four segments: Marine Engine, Boat, Fitness and Bowling & Billiards. The Marine Engine segment consists of the Mercury Marine Group, which manufactures and markets a full range of outboard engines, sterndrive propulsion systems and inboard engines under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Sport Jet and Mercury Jet Drive, MotorGuide, Axius and Zeus brand names. In addition, it manufactures and markets marine parts and accessories under the Quicksilver, Mercury Precision Parts, Mercury Propellers, Attwood, Land 'N' Sea, Kellogg Marine Supply, Diversified Marine Products, Sea Choice and MotorGuide brand names, including marine electronics and control integration systems, steering systems, instruments, controls, propellers, trolling motors, fuel systems, service parts and marine lubricants. The Boat segment consists of the Brunswick Boat Group, which manufactures and markets the following products: fiberglass pleasure boats; yachts and sport yachts; offshore fishing boats; aluminum fishing boats; pontoon boats; deck boats and inflatable boats. The Boat Group includes the following boat brands: Sea Ray yachts, sport yachts, sport cruisers and runabouts; Bayliner sport cruisers and runabouts; Meridian yachts; Boston Whaler and Lund fiberglass fishing boats; and Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund and Princecraft aluminum fishing, utility, pontoon boats and deck boats. It also includes a commercial and governmental sales unit that sells products to commercial customers, as well as to the United States government and state, local and foreign governments. The Fitness segment is comprised of its Life Fitness division, which designs, manufactures and markets a full line of cardiovascular fitness equipment, including treadmills, total body cross-trainers, stair climbers and stationary exercise bicycles; and strength-training equipment under the Life Fitness and Hammer Strength brands. The Bowling & Billiards segment is comprised of the Brunswick Bowling & Billiards division, which designs, manufactures and markets bowling and billiards products and operates retail bowling centers. Its bowling products business designs, manufactures and markets a wide variety of bowling products, including capital equipment (such as automatic pinsetters and scoring devices), bowling balls and aftermarket products (such as lane machines, pinsetter parts, lane conditioners and lane cleaners). This division also offers a wide array of bowling consumer products, including bowling shoes, bags and accessories. It was founded by John Brunswick in 1845 and is headquartered in Lake Forest, IL.

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