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Harte-Hanks, Inc.

Harte-Hanks, Inc.

Sector: Direct Mail Advertising Services Region: TX, United States


: | New York Stock Exchange: HHS


Harte-Hanks, Inc. provides multichannel direct and digital marketing services and shopper advertising services to a wide range of local, regional, national and international consumer and business-to-business marketers. It uses proprietary software and open software solutions to build contact databases using the information gathered from various sources, such as mails, web sites and trade shows. The company operates through two segments: Direct Marketing and Shoppers. The Direct Marketing segment offers a wide variety of integrated, multichannel, data-driven solutions for top brands around the globe. The Shoppers segment offers advertisers a targeted, cost-effective local advertising system, with virtually 100% penetration in their areas of distribution. It also provides online advertising and other services through its websites, PennySaverUSA.com and TheFlyer.com as well as business websites and search-engine marketing. The Shoppers segment operates in local and regional markets in California and Florida. The company was founded in 1923 and is headquartered in San Antonio, TX.

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