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Krispy Kreme Doughnuts, Inc.

Krispy Kreme Doughnuts, Inc.

Sector: Eating Places Region: NC, United States


: | New York Stock Exchange: KKD


Similar to: Yum! Brands, Inc., Catering International Services, Tim Hortons, Inc.

Krispy Kreme Doughnuts, Inc. operates as an retailer and wholesaler of doughnuts, complementary beverages and treats and packaged sweets. It operates through four business segments: Company Stores, Domestic Franchise, International Franchise and KK Supply Chain. The Company Stores segment is comprised of the doughnut shops operated by the company. These stores sell doughnuts and complementary products through the on-premises and wholesale channels and come in two formats: Factory Stores and Satellite Shops. Factory stores have a doughnut-making production line, and many of them sell products through both on-premises and wholesale channels to more fully utilize production capacity. Satellite shops, which serve only on-premises customers, are smaller than most factory stores, and include the hot shop and fresh shop formats. The Domestic Franchise segment consists of the company's domestic store franchise operations. This segment sells doughnuts and complementary products through the on-premises and wholesale channels in the same way and using the same store formats as in the company's stores segment. The International Franchise segment consists of the company's international store franchise operations. This segment sells doughnuts and complementary products almost exclusively through the on-premises sales channel. The KK Supply Chain segment produces doughnut mixes and manufactures doughnut-making equipment, which all factory stores, both company and franchise, are required to purchase. The company was founded by Vernon Carver Rudolph on July 13, 1937 and is headquartered in Winston-Salem, NC.

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