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Hasbro, Inc.

Hasbro, Inc.

Sector: Games Toys And Children's Vehicles Except Dolls And Bicycles Region: RI, United States


: | Nasdaq: HAS


Hasbro, Inc. provides children and family leisure time products and services with a portfolio of brands and entertainment properties. The company's toys and games and entertainment offerings include television programming, motion pictures and licensed products ranging from traditional to high-tech and digital, under the brand names such as Transformers, Playskool, NERF, Littlest Pet Shop, My Little Pony, G.I. JOE, Baby Alive Monopoly, Magic: The Gathering, Play-Doh, Tonka, Milton Bradley, Parker Brothers, Cranium and Wizards of The Coast. Its toy offerings include boy's action figures, vehicles and play sets, girls' toys, electronic toys, plush products, preschool toys and infant products, electronic interactive products, creative play and toy related specialty products. The company operates through three segments: U.S. and Canada, International and Entertainment and Licensing. The U.S. and Canada segment includes the marketing and selling of boys' action figures, vehicles and playsets, girl's toys, electronic toys and games, plush products, preschool toys and infant products, electronic interactive products, toy-related specialty products, traditional board games and puzzles, DVD-based games and trading card and role-playing games within the United States and Canada. The International segment markets and sells both toy and certain game products in markets outside of the U.S. and Canada, primarily the European, Asia Pacific, and Latin and South American regions. The Entertainment and Licensing segment includes the company's lifestyle licensing, digital gaming, movie, television and online entertainment operations. The Global Operations segment is responsible for manufacturing and sourcing finished products for the company's U.S. and Canada and International segments. Hasbro was founded by Henry Hassenfeld and Hilal Hassenfeld in 1923 and is headquartered in Pawtucket, RI.

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