888 Holdings Plc is engaged in the business of providing online gaming entertainment and solutions. It operates through two segments: Business to Customer and Business to Business. The Business to Customer segment offers casino, poker, bingo and emerging offering which mainly comprises of 888's sportsbook, live dealer offering and games. The Business to Business segment offers total gaming services under the Dragonfish trading brand. Dragonfish offers to its business partners use of technology, software, operations, E-payments and advances marketing services, through the provision of offline/online marketing, management of affiliates, SEO, CRM and business analytics. The company was founded in May 1997 and is headquartered in Gibraltar.