McDonald's Corp. operates and franchises McDonald's restaurants in the global restaurant industry. The company manages its business as distinct geographic segments. Its significant reportable geographic segments include the United States, Europe, and Asia-Pacific, Middle East and Africa. The company operates in the global restaurant industry and manages its business as distinct geographic segments. It offers a substantially uniform menu, although there are geographic variations to suit local consumer preferences and tastes. McDonald's was founded by Raymond Albert Kroc on April 15, 1955 and is headquartered in Oak Brook, IL.