Lorillard, Inc. manufactures tobacco products. The company produces cigarettes for both the premium and discount segments of the domestic cigarette market. It operates through two operating segments: Cigarettes and Electronic Cigarettes segment. The Cigarettes segment consists principally of the operations of Lorillard Tobacco and related entities. Its principal products are marketed under the brand names of Newport, Kent, True, Maverick and Old Gold. The Electronic Cigarettes segment consists principally of the operations of LOEC and related entities. It is an electronic cigarette company in the United States, and markets its products under the blu eCigs brand. The company was founded by Pierre Lorillard in 1760 and is headquartered in Greensboro, NC.