Electronic Arts, Inc.
| Nasdaq: EA
Electronic Arts, Inc. is a global interactive entertainment software company. It develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. The company is organized into five operating labels: EA Games, EA SPORTS, Maxis, PopCap and All Play. The EA Games label is comprised primarily of wholly-owned intellectual properties and includes several established franchises, such as Battlefield, Dead Space, Medal of Honor and Need for Speed. The EA SPORTS label develops a collection of sports-based video games and related content and services marketed under the EA SPORTS brand. Its games range from simulated sports titles with realistic graphics based on real-world sports leagues, players, events and venues to more casual games with arcade-style gameplay and graphics. The Maxis label focuses on creating compelling games and related content and services for a mass audience. Maxis products include wholly-owned franchises, such as The Sims and SimCity. The PopCap label develops easy-to-learn games that everyone can enjoy. Its games include hits such as Bejeweled, Plants vs. Zombies, Zuma, Peggle, and Bookworm, are characterized by their mass appeal, flexible monetization, and fun and approachable gameplay. All Play Label develops interactive games for play on mobile devices and Internet platforms. It also offers games under the Pogo brand. Electronic Arts was founded by William M. Hawkins III, William Bing Gordon and Timothy J. Mott in 1982 and is headquartered in Redwood City, CA.