The Coca-Cola Co.
The Coca-Cola Co. is a beverage company, which provides diet and regular sparkling beverages and still beverages. The company's portfolio of brands include Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. It operates through seven segments: Eurasia & Africa, Europe, Latin America, North America, Pacific, Bottling Investments and Corporate. The Eurasia & Africa segment is engaged in supporting the 2020 Vision by delivering broad-based unit case volume growth and delivered double-digit volume growth for the year in the areas of East and Central Africa, the Middle East, North and West Africa, Southern Eurasia and Turkey. The Europe segment is engaged in developing and implementing packaging strategies to respond to consumer needs through the availability of family packaging and lower-cost first-time buyer packaging and advancements in the energy drinks category. The Latin America segment attributes its growth from its FIFA World Cup program activation, expansion to other beverage categories, affordability strategies and accelerating market investment levels. The North America segment is engaged in building strong, value-creating brands by well-defined brand, price, package and channel strategy. The Pacific segment is engaged in managing and growing its portfolio of brands and markets with right strategies and the bottling capability of LG Household & Health Care. The Bottling Investments segment is engaged in cost management, combined with marketplace execution, operational excellence and productivity. It offers branded beverage products available to consumers throughout the world through its network of company-owned or controlled bottling and distribution operations, bottling partners, distributors, wholesalers and retailers. The company was founded by Asa Griggs Candler in 1892 and is headquartered in Atlanta, GA.