In this presentation Katrina Robson, Digital Manager for Social Media, Lloyds Banking Group, discusses the topic 'Developing a social media strategy: analytics, interactivity and engagement'. This talk was given at Marketforce's conference 'Customer Experience in Social Media'.
Barclays Plc is a global financial services provider. The company is engaged in the provision of retail banking, credit cards,...
BNP Paribas SA is engaged in the provision of banking and financial services. It operates through the following segments: Retail...
Lloyds Banking Group Plc
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