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Social media strategy | Lloyds Banking Group

In this presentation Katrina Robson, Digital Manager for Social Media, Lloyds Banking Group, discusses the topic 'Developing a social media strategy: analytics, interactivity and engagement'. This talk was given at Marketforce's conference 'Customer Experience in Social Media'.

Lloyds Banking Group Plc video

Social media strategy | Lloyds Banking Group

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Neil Herring, director, mid markets north, Lloyds Bank

Executives

António Horta-Osório, Chief Executive Officer
Joined the Board on 17 January 2011 as an Executive Director and became Group Chief Executive on 1 March 2011. Started his career at Citibank Portugal where he was head of capital markets. At the same time, was an assistant professor at Universidade Catolica Portuguesa. Then worked for Goldman Sachs in New York and London. In 1993, joined Grupo Santander as Chief Executive of Banco Santander de Negocios Portugal and then became Chief Executive Officer of Banco Santander Brazil. In 2000, became Chief Executive Officer of Santander Totta, and Chairman from 2006 until 2011, as well as Executive Vice President of Grupo Santander and a member of its Management Committee. Joined Santander UK, as a Non-Executive Director in November 2004 and from August 2006 until November 2010, was its Chief Executive. A Non-Executive Director of Fundação Champalimaud in Portugal and a Governor of London Business School. Formerly a Non-Executive Director of the Court of the Bank of England. He is 48 years old, married with three children and is a keen tennis player and scuba diver.
George Culmer, Group Finance Director
Joined the board on 16 May 2012. Between 2004 and 2012, George was a director and Chief Financial Officer of RSA Insurance Group plc. His previous roles included Head of Capital Management of Zurich Financial Services and Chief Financial Officer of its UK operations. Prior to that he held various senior management positions at Prudential. George began his career at Coopers & Lybrand in London and New Zealand and read History at Cambridge. Age 49.

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