| London Stock Exchange: ACR
Abbeycrest Plc designs, manufactures and distributes jewelry products. The company operates through two divisions: Brands and Essentials. The Brands division is the company's vehicle for increased penetration of higher value segments of the jewelry market. Its objective is to appeal to the most fashion conscious buyers through the creation of innovative branded jewelry collections and differentiated service propositions. The Essentials division represents the bulk of the retained historic business of the company. Its role is to continue to exploit the company's supply capabilities across existing mainstream markets in much the same way as before; with heightened consumer focus; product differentiation and account management. The company was founded by Michael Lever and Peter Rosenberg on January 26, 1979 and is headquartered in Leeds, the United Kingdom.