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Baidu is one of the WPP, BrandZ Top 50 Most Valuable Chinese Brands 2013. Each brand has its own individual story and to tell them we have put together 50 short films - one on each of the brands in the rankings.

Baidu, Inc. video


Baidu, Inc. video

Robin Li: Winning the Future in the Mobile Internet

Baidu, Inc. video

Previewing Baidu's Earnings


Robin Li, Co-Founder, Chairman and CEO
Robin Li is the co-founder, chairman and chief executive officer of Baidu, Inc., And oversees the company's overall strategy and business operations.
In the 11 years since founding Baidu in January 2000, Robin has turned the company into China's largest search engine, with over 80% market share. Baidu also ranks as the second largest independent search engine in the world. In August 2005, Baidu listed on the NASDAQ stock exchange, and in December 2007 became the first Chinese company to be included in the NASDAQ-100 Index.
Prior to founding Baidu, Robin was already regarded as one of the world's top search engine experts. His patent for hyperlink analysis, for which he applied in 1996, is among the inventions that shaped today's search technology. At present, Baidu is home to 4000 world-class search engine product and technology engineers, and was the first Chinese Internet company to create a post-doctoral research center.
With Baidu's success, China stands proudly with the United States, Russia and South Korea as one of the four countries in the world to possess its own core search engine technology. At the 2009 Baidu Technology Innovation Conference (Baidu World), Robin shared his vision of Box Computing as the way of the future. He has substantially advanced the theoretical framework of China's Internet sciences, and has become a driving force behind the overall technology development of the entire Chinese IT industry. While satisfying Chinese-language search needs at home, Robin has also proactively sought to internationalize Baidu. Currently, Baidu is vigorously preparing itself for entrance into the broader international market.
As a pioneer and leader of China's Internet industry, he has received honors including "CCTV Key Figure in China's Economy," "The Top 30 Figures in China's 30 Years of Reform," "China's Most Imaginative Entrepreneur," and many others. On several occasions, US-based magazines such as BusinessWeek and Fortune Magazine have designated Robin's as "Best Business Leader in the World" and "China's Most Influential Business Leader." Robin was also named by Time Magazine as one of the "World's Most Influential People" in 2010.
Robin received a Bachelor of Science degree in information management from Peking University in 1991, and a Master of Science degree in computer science from the State University of New York at Buffalo in 1994. He currently acts as vice chairman of the Internet Society of China ( ISC), and is a visiting professor at Wuhan University.
Jennifer Li, Chief Financial Officer
Jennifer Li has served as our chief financial officer since March 2008.
Prior to joining our company, Ms. Li served as controller of General Motors Acceptance Corporation's North American Operations from 2005 to 2008. Prior to GMAC, Ms. Li worked at General Motors China, where she was responsible for overseeing finance functions of General Motors' wholly owned and joint venture businesses in China from 2001 to 2004, with the last post as its chief financial officer. From 1994 to 2001, she held several other finance positions at General Motors in Canada, the United States and Singapore. Ms. Li has been serving as a director of Philip Morris International, Inc. since May 2010. Ms. Li has been recognized by the Wall Street Journal, the Financial Times, and Forbes variously as one of "Asia's Most Watched Women" and one of the "Top 50 Women in the World to Watch ".
Ms. Li holds an MBA degree from the University of British Columbia in Vancouver, BC, Canada and a bachelor of arts degree from Tsinghua University in China.
Jing Wang, Vice President of Engineering
Mr. Jing Wang joined the Baidu team in April 2010. He serves as vice president of engineering, overseeing commercial product R & D as well as mobile Internet and infrastructure.
Mr. Wang graduated from the University of Science and Technology of China with a BS and an MS in computer science. He received his second MS in computer science from the University of Florida. Since 1991, Mr. Wang has held various managerial and technical positions in Silicon Valley companies including Oracle, Informix, and E-Loan. After returning to his native China in 2000, Mr. Wang served as senior technical director for Alibaba, and later as the CTO of eBay China, the general manager of the eBay China development center, and vice president of Google's China Engineering Research Institute.

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